Cases of skin cancer jumped by 70% between 2005 and 2015 in Ireland, the Irish Cancer Society (ICS) has said.

The charity has launched its annual SunSmart campaign and is reminding people of the importance of protecting their skin over the coming months.

"Despite our cool and cloudy weather, ultraviolet (UV) rays can reach our skin most days from April to September and cause damage that increases the risk of skin cancer. If the sun isn't splitting the stones, many people seem to think that UV rays are not something we need to worry about, but that is not true," explained ICS cancer prevention manager, Kevin O'Hagan.

He pointed out that you do not need to be in a Mediterranean country for the sun to do damage to the skin.

"Irish people need to be aware of that. Whether it's sunny or cloudy, everyone should protect their skin this summer and follow the ICS's SunSmart Code. It is vital that people take precautions to reduce their risk of sun damage, and check their skin regularly for changes," Mr O'Hagan insisted.

In 2015, over 11,700 cases of skin cancer were diagnosed.

The SunSmart Code advises people to:
-Seek shade when UV rays are at their strongest. This is generally between 11am and 3pm
-Cover up by wearing a shirt with a collar and long shorts. Also wear a hat that gives shade to your face, neck and ears
-Wear wraparound glasses and make sure they offer UV protection
-Slop on sunscreen 20 minutes before going outside and re-apply every two hours - more often if swimming or perspiring. Sunscreen should have a minimum SPF of 30 and offer UVA protection
-Keep babies under six months out of the sun.

For more information on skin cancer or how to be SunSmart, click here