Most people who suffer an acquired brain injury in this country do not get the rehabilitation they need, Acquired Brain Injury (ABI) Ireland has said.

Around 13,000 people acquire a brain injury every year as a result of, for example, road traffic accidents, stroke, assaults, tumours and seizures.

According to ABI Ireland, which provides supports and services to those affected, ‘only a very small minority of people with brain injury receive rehabilitation, mainly through ABI support'.

"Most either enter a nursing home which is not equipped to meet their needs, or are cared for at home by families who have little expertise, information or support," explained ABI Ireland CEO, Barbara O'Connell.

The organisation is calling on the Government to commit to developing neuro-rehabilitation services, together with community supports, nationwide. It made its call ahead of Brain Awareness Week, which runs from March 5-11.

"It's very important to raise awareness of an injury that could happen any of us at any time. Acquired brain injury is devastating, but better services can dramatically improve lives. ABI Ireland is playing a vital role in helping the people and families who are affected," commented broadcaster, Miriam O'Callaghan, who is supporting the awareness campaign.

As part of Brain Awareness Week, the public is being asked to ‘bake for brain injury', by holding bake events across the country.

"To raise some dough for brain injury, simply bake for your friends, work colleagues, or school friends between March 5-11 and ask them to donate for their cake by visiting www.abiireland.ie," Ms O'Connell said.

The campaign can be followed on Twitter using #bakeforbraininjury

For more information on ABI Ireland, click here